Theo,
I went through this not so long ago, as I have the 5mm spacers fitted on both my coupes and I was concerned that the 30mm bolts were not long enough.
Your measurements are spot on, the length is based on the threaded section starting at the end of the taper.
I spoke with a friend of mine who has a wheel refurb business. He advised that a wheel bolt needs to go through eight full rotations to safely secure a wheel.
Be careful with using really long wheel bolts as you can lock up the wheel because the tip of the bolt protrudes out the back of the hub and locks off against the carrier.
The 30mm bolts are for either steel wheels or 8 spoke alloys with no spacers, if you fit spacers then 35mm wheel bolts are needed.
I've run my red coupe with 35mm bolt with no issues for the past ten years and I recently bought a new chromed set for the blue coupe for £40.
I'm looking to buy a new set of bolts to go with my nicely refurbed wheels. Can you confirm the size? As far as I understand they should be 12mm diameter with a 1.25mm thread pitch and have a 17mm head. The supplier has asked about the seating against the wheel, am I right in saying it's a 60 degree tapered seat?
Cheers