Sorry lanciamad made a mistake - spent more time checking spelling ..... what a dope!
What you say makes complete sense.
Once engaged (as you have it now) rotate it fully
anti-clock wise until the marks line up on the top - cant apologise enough for that.
Choke flap should be fully closed on engagement when the throttle is applied with quite a bit of resistance - you will be surprised.
Just pop the two water pipes off and rotate it as i said, do this with the engine cold of course.
So now if you want it to come off a little earlier you align the mark to the right by a few millimetres - relieves the spring pressure thus releasing it earlier.
When the engine starts, the choke diaphragm opens the choke flap a little so it does not flood the engine - rev it you will see it open a little.
Auto chokes are very reliable when set up properly (and of course when people who give advise tell you to set it up right!) only
really go wrong if the linkages seize up with rust or when the screws inside come loose - quite a few do - or when the twenty plus year old diaphragm perishes.
Manual choke ....... naaah